Appliance-based solar certificates: A new way of going green

نویسندگان

چکیده

In recent years, an increasing amount of solar energy has been produced around the globe, but too few consumers actually buy it. Three studies now show how this purchase can be promoted with approach similar to carbon offset program in aviation. After a fictitious differently priced appliances (e.g. electric toothbrush or TV set) online store, participants could certificate for appliance, whereby its price depended on appliance's consumption as well selected term 1 3 years) certificate. By purchasing such certificate, consumed by appliance would fed into Swiss electricity grid. Study showed that were willing especially certificates longer terms. That willingness, however, “solar price/appliance price” ratio. While 2 is influenced promotions (e.g., specific reduction price), did not lead less environmentally friendly behavior afterwards. Appliance-based easily available at point sale encourage more energy.

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ژورنال

عنوان ژورنال: Energy Policy

سال: 2021

ISSN: ['1873-6777', '0301-4215']

DOI: https://doi.org/10.1016/j.enpol.2020.111986